Using the data and information from the Why we still love IKEA case Essay

Using the data and information from the Why we still love IKEA case study - Essay Example According to Kwapong (2005), IKEA’s diversification strategy has been characterized by a direction and a scope targeting long term achievement through configuration of resources for manufacturing of the best furniture to fulfill the expectation of the customers. As clarified in the above case study, it is very clear how IKEA has implemented the Bowman’s Strategy Clock model together with the diversification strategy effectively through organizational activities. From an organizational perspective, IKEA Company has diversified into production of varied types of types of furniture stationed at different outlets across the world (Verbeke, 2013; Plunkett, 2008). As such, it has been possible for an organization to charge affordable cost on organizational products while still able to meet the market demand. Using the Bowman’s Strategy Clock, the case study has pointed out that the company communicates the organizational contents while encouraging the customers to adop t the concept of building IKEA’s brands in the market. With the adoption of perceived value characterized by low pricing, IKEA Company has gained popularity in different outlets thus achieving the organizational competitive advantage. As such, it has embraced the Bowman’s strategy clock as a framework for achieving more edge against various competitors in the furniture industry. As mentioned below, IKEA has incorporated varied directions as part of the strategy to ensure that potential customers receive a more affordable pricing in the market clarifies (Thomson, 2009). Based on the In Doyle (2011) clarification, IKEA Company has never chosen to compete in the furniture trade. As such, it has embraced the concept of bargain basement since some of the organizational furniture has not drawn the element of differentiation in Asian countries. However, IKEA has won customers loyalty